When Does It Stop Being About Your Product?

The Moment Poor Interactions, Aggressive Selling, and Hostile Communication Take Over

Every business wants to believe that customers make decisions based on product quality, features, or pricing. But in reality, many decisions are made long before the product is even evaluated. They’re made in the interactions — the tone, the attitude, the respect (or lack of it) that customers experience from the very first conversation.

There’s a point where the focus shifts. It stops being about what you offer. It becomes about how you behave.

And once that shift happens, the product is no longer the problem — you are.

Download “When Does It Stop Being About Your Product?”