About Ascent

A 15-year body of work in performance training.

Ascent Performance Trainings is the global sales, leadership and customer-service practice founded by Tim Carlisle — engineered around three tiers of learning and one outcome: the end result.

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Tim Carlisle, Founder of Ascent Performance Trainings
Founder's Story · Featured

From award-winning seller to the Ascent model.

Tim Carlisle spent the first decade-plus of his career on the front line — as a sales professional, then as a sales leader, winning industry awards in complex B2B environments. He sold, he led, he carried the number. And like every operator who has ever sat in a training room, he watched the same pattern over and over: a great workshop on Friday, a binder gathering dust by Monday, and a behaviour that never actually changed.

That frustration became the founding principle of Ascent. If the design ends at the workshop, the results end at the workshop. So Tim built a model where the live session is the start, not the finish — wrapped in 8 weeks of reinforcement, an online platform, downloadable tools, AI-powered video assessment and 1:1 coaching. The reinforcement layer is where the actual behaviour change compounds.

That model has been refined over 15 years, across 75+ countries, with thousands of learners — and codified in two published books (PERFORM Leadership and The Inner Game of Performance), with a third on upselling and cross-selling in editing for Q3 2026. The business has grown almost entirely organically — through referrals from CROs, VPs of Sales and Heads of Service who keep coming back when they roll out the next cohort.

Read Tim's full story
What we believe

Three convictions that shape every program.

The end result is the metric.

Not satisfaction scores. Not slide counts. Closing rate, margin, retention, leader effectiveness — the number you go back to your board with.

Foundations, Core, Pro.

Every module is built in three deliberate tiers — so emerging professionals, midlevel talent and senior leaders all get the right content for where they actually are.

Mindset before mechanics.

The inner game is what governs the outer one. Mindset, identity, and the language people use about themselves come first — the techniques land on top of that foundation.

Global delivery across 75+ countries
Global delivery · Market focus

75+ countries. US-first focus.

Tim has personally created and delivered programs across more than 75 countries — and Ascent has tailored its content to local market norms, buyer behaviour and regulatory context in every one of them. Our current go-to-market focus is the United States, with planned expansion across India, Canada, Australia and the Middle East as our next priority markets.

  • Primary market: United States — with active programs across North America
  • Next-priority markets: India, Canada, Australia and the Middle East
  • Workshops delivered in-person across North America, Europe, MENA, Asia-Pacific and Latin America
  • Virtual delivery and on-demand modules for distributed and hybrid teams
  • Industry-specific case studies for oil & gas (our primary sector, ~60% of clients), tech, financial, healthcare and more
See industries we serve
Milestones

15 years. Two books. A third on the way.

1990s

Award-winning sales professional & leader

Tim spends the first decade-plus of his career as an operator — winning awards as a salesperson, then as a sales leader, across complex B2B environments.

2008

Full-time training & program design

For the next 17+ years, Tim creates, develops and delivers sales and leadership training in 75+ countries — across technology, financial, oil & gas and more.

2024

PERFORM Leadership published

Tim's first book — PERFORM Leadership — codifies the methodology behind the leadership programs and becomes the foundation for the Leadership Academy.

2025

The Inner Game of Performance

The second book extends the work into mindset: how identity, language and self-belief govern execution. Every program now includes a complimentary copy.

Q3 2026

A third book in editing

The next book — currently in editing — focuses on upselling and cross-selling, and is targeted for a Q3 2026 launch. A "coming soon" placeholder will sit on site until launch-ready.

Typical training company vs. Ascent

We built Ascent to fix what the industry gets wrong.

Only 10% of the $200B spent on corporate training each year delivers real results. Here's how our model is deliberately different.

Typical training organisation

  • Off-the-shelf curriculum — the same program for every client.
  • A single delivery format with no flexibility for field or distributed teams.
  • One training event. Nothing reinforces or follows up.
  • Generalist facilitators with no industry knowledge.
  • Passive learning only — no practice, no personal feedback.
  • No certification — completion is tracked, mastery is assumed.
  • A vendor relationship — they deliver and leave.

Ascent Performance Training

  • Every program custom-built around your business, language and scenarios.
  • Six blended delivery modes — Online Academy, Virtual ILT, Classroom, AI Video Assessment, 1:1 Coaching and Certification.
  • A structured journey: knowledge, practice, feedback, coaching, assessment, certification.
  • Deep expertise in energy, industrial and professional services across 75+ countries.
  • AI-powered video assessment gives every participant real coaching on real scenarios.
  • Recognised certification at Foundations, Core and Pro — validating mastery.
  • A true partnership — we measure, refine and stay engaged on your results.
Client validation

What clients say about the work.

15 years of direct work — and the people who put their names to the result.

"The training was dynamic, incredibly engaging, and practical — and what really impressed us was the post-training support. Most programs leave you after the workshop, but Ascent Performance ensured our team had the reinforcement and coaching needed to sustain long-term success."

Michael R.
Chief Revenue Officer · Enterprise software

"This wasn't just another sales training — it was a game-changer. The strategies were immediately applicable, and the post-training follow-up ensured we didn't just retain knowledge but actually applied it. Our team's closing rates have never been higher."

Sarah K.
VP of Sales · B2B technology

"Working with Ascent led to double-digit revenue growth in the period after rollout. The framework gave our managers a shared language and a shared coaching rhythm — that's what compounded."

David M.
Head of Sales · Financial services
Ready when you are

Let's design the program that earns the end result.

Tell us about your team and your goal — we'll send back a proposal within one business day.