B2B Sales Training — Foundations
The starting point. Built for emerging sales professionals who want a repeatable, structured approach to B2B selling — from first outreach through to first close.
What Foundations delivers.
Built for reps at the start of their B2B career — or experienced reps who want to reset to a structured methodology.
- A repeatable prospecting routine that fills the top of funnel
- Discovery questions that uncover real business problems
- Confidence on the first call and first meeting
- Pipeline hygiene from day one
Who this is for
Corporate: new-hire cohorts, SDR teams, rep onboarding programmes.
Individual: self-enroll anytime, progress at your pace.
Book a ConsultationFoundations curriculum.
6 focused modules — one per week in the live cohort, or self-paced on the platform.
- Module 1: Prospecting Mindset — the identity behind the outreach
- Module 2: First-Call Framework — structure the opening conversation
- Module 3: Discovery Questions — finding the real problem behind the brief
- Module 4: Basic Objection Handling — deflect, acknowledge, redirect
- Module 5: Pipeline Setup & CRM Hygiene — your pipeline should help, not haunt you
- Module 6: Moving to the Next Meeting — language that gets a 'yes' to the next step
Delivery modes
- Self-paced online modules (24/7 on the Ascent Learning Platform)
- Live instructor-led sessions via Zoom, Teams or Google Meet
- Traditional in-person classroom workshops
- Downloadable worksheets and playbooks
- AI-powered video practice — record a response, get AI feedback
You're at Tier 1. Here's the full path.
Foundations is the first of three tiers. Each tier builds on the last — giving you a clean upgrade path as your experience grows.
Foundations
Build the language, habits and baseline behaviours every rep needs.
Core
Apply the methodology to live pipeline, real customers and real quota.
Pro
Coach, manage and embed the practice — turn mastery into team-wide results.
Other programs you might add.
B2B Sales Training (Core)
Ready to level up? Core applies the methodology to live pipeline and real quota.
View programSales Coaching for Managers
Make your manager's 1:1 the highest-leverage hour of the week.
View programStart your B2B sales journey.
Whether you're an individual signing up or a company onboarding a new cohort, we'll set up the right format for you.
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