Executive Coaching & Leadership Development in Santa Rosa

The 70 20 10 rule says leadership development is most effective when 70% comes from real work experience, 20% from coaching and feedback, and 10% from formal learning. Ascent applies this by pairing workshops with 1:1 coaching, practical assignments, real business scenarios, and reinforcement so leaders convert concepts into daily behaviors.

Executive coaching focuses on the individual leader’s goals, behaviors, decisions, and performance challenges. Leadership development often serves a broader group through workshops, simulations, assessments, and shared frameworks. Ascent combines both when needed, using 1:1 coaching for personalization and structured leadership programs to build consistent capability across managers, directors, and executive teams.

Executives, senior managers, frontline leaders, high-potential employees, and succession-pool candidates can all benefit. Coaching is especially useful for leaders navigating growth, change management, team performance issues, communication challenges, or expanded responsibilities. Ascent programs are designed for B2B organizations in industries such as technology, financial services, oil and gas, healthcare, and professional services.

Program length depends on the scope. Ascent offers 1:1 coaching engagements, blended workshops, and structured programs such as the 10-week Ascent Leadership Academy. Many engagements also include 8 weeks of post-training reinforcement through weekly micro-learning and coaching touchpoints, helping leaders practice new behaviors long enough for meaningful change to stick.

Ascent uses practical, business-focused tools such as DISC, emotional intelligence development, interactive workshops, real-world simulations, coaching conversations, communication practice, and action planning. Programs may include in-person sessions, live virtual micro-learnings, 1:1 executive coaching, on-demand learning, and reinforcement designed around the leader’s role, team dynamics, and measurable business goals.

Yes. Ascent Performance Trainings designs programs around each organization’s industry, leadership level, business challenges, and performance goals. A Santa Rosa technology company, healthcare organization, or professional services firm may need different scenarios, communication practices, and leadership priorities. The curriculum is tailored so participants can immediately apply what they learn in their actual work environment.

Results can be measured through leadership behavior changes, improved team engagement, stronger communication, faster decision-making, better coaching cadence, increased accountability, and business KPIs tied to the engagement. Ascent emphasizes measurable outcomes and post-training reinforcement because leadership development should improve day-to-day performance, not simply create a positive classroom experience.

Programs can be delivered in person, live virtual, through 1:1 coaching, on-demand learning, or a blended model. Ascent has delivered training in over 75 countries and supports busy executive schedules with flexible formats, including virtual sessions and reinforcement. This makes it practical for Santa Rosa-based teams with local, hybrid, or distributed leadership groups.